Food For Thought: Rethinking Ultra-Processed Foods
ON-DEMAND VIDEO AVAILABLE NOW
Redesigning ultra-processed foods doesn’t happen overnight, but PURIS has helped a lot of companies make the switch to healthier pea protein (and reap the ROI). Together, we'll explore insights as you work to future-proof your products.
Uncover the truth about ultra-processed foods
Ultra-processed foods news is everywhere: they are irresistible and supposedly bad for our health. We're here to arm you with the facts so that your consumers and brand can thrive.
In this webinar, we'll cover:
- What are ultra-processed foods (UPFs)?
- The impact UPFs can have on consumer health
- Consumer motivations when purchasing processed foods
- The challenges with categorizing processed foods
- How brands can formulate for success in a market increasingly skeptical of UPFs
Dr. Keith Ayoob, RDN
Associate Clinical Professor Emeritus, Albert Einstein College of Medicine
Dr. Keith Ayoob is a registered dietitian and Associate Clinical Professor Emeritus at New York City’s Albert Einstein College of Medicine, where he directed a nutrition clinic for 33 years for persons with special needs.
Dr. Ayoob has a long history of advocating for positive strategic change. He co-authored a highly regarded global nutrition policy for the Walt Disney Corporation in 2006 and updated those landmark guidelines in 2012, receiving wide acclaim (including endorsement by the White House and First Lady Michelle Obama).
He holds his doctorate from Columbia University’s Teachers College and his Master’s from the Columbia’s College of Physicians and Surgeons.
Megan Westgate
Founder & CEO, Non-GMO Project
Megan Westgate is the founder and CEO of the Non-GMO Project, where she has demonstrated that informed choice can transform the food system. Under her leadership, the Project’s iconic butterfly has become one of the most recognized and trusted marks in the retail food industry.
Megan is passionate about health and consciousness, viewing food as a key intervention point for restoring wellbeing at every level. She also now leads the Non-UPF Verified program under the Food Integrity Collective, expanding efforts to regenerate the retail food system by empowering eaters, retailers, and brands to make choices that nourish life, inside and out.