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What Consumers Need From Protein Is Clear

ClearP report on three mockups

TASTEFULL CLEAR PROTEIN BUILT FOR BRANDS AND DESIGNED TO MEET CONSUMERS IN THE MOMENT.

ClearP™ delivers protein without changing how a beverage looks, tastes, or feels. It’s engineered to perform in high-acid, clear, and commercially viable applications.

Today’s consumers want protein that fits their lives.

When they’re thirsty, they want hydration.
When they’re on the go, they want efficiency.
When they want protein, they don’t want to compromise the experience.

ClearP™ meets consumers in the moment, bringing protein into formats that feel natural, light, and refreshing.

See What’s Driving the Clear Protein Shift

This isn’t about replacing traditional protein formats.

It’s about expanding the options available to brands and consumers.

clearp-can-splash-mockup1
  • Crystal-clear solubility → Formulate protein waters, sodas, and citrus beverages without haze or sediment
  • High-acid stability (pH <4.5) → Reliable performance in hydration, energy, and carbonated systems
  • Up to 90% protein content → More protein per ounce for smaller formats and GLP-1–influenced consumption
  • Low viscosity, peptide-based → Drinks like enhanced water—not a shake
  • U.S.-grown, vertically integrated peas → Predictable supply, traceability, and cleaner labels

Find out for yourself why consumers are clearly gravitating toward ClearP™.